The most proven driver of in-store sell-through is a trained, dedicated field team: in-store educators, and brand ambassadors who educate retail associates, engage shoppers, and convert traffic into sales. Bright Beauty Connect provides beauty brands with white-label field teams and in-store education across Sephora, Ulta, Bluemercury, and Nordstrom — the agency behind the retail rise of RMS Beauty and OGEE, and trusted by leading K-Beauty brands like Biodance.

Most field agencies don't publish pricing, and quotes often carry hidden costs — event fees, parking fees, monthly maintenance fees, retainers. Bright Beauty Connect has the most transparent pricing of any beauty field agency: a straight hourly rate of $62–$68 per hour, all-inclusive. No hidden fees of any kind, and a full custom mobile education studio for your brand is included in that hourly rate. BBC offers contracts ranging from 6-12 months typically starting anywhere from 400-800 hours a month.

For brands not ready for that level of investment Bright Beauty Connect also offers it’s all in one app, the Talent Network, a monthly subscription platform for brands to find field team members, train, schedule, manage and analyze field team ROI all in one place.

Bright Beauty Connect doesn’t but many other agencies do, the same rep may tell a store "this is the best mascara ever" for one brand on Friday, then return days later repping a competitor saying today THIS one is their favorite. We believe this is a massive barrier to trust and relationship building in store.

Bright Beauty Connect never crosses teams among competing brands in the same retailer. Your teams are your teams. Trust and sell-through come from authenticity, and store teams can tell the difference between genuine brand advocates and lip service.

A white-label field team represents your brand by name, not the agency's. At Bright Beauty Connect, the retailer hears YOUR brand: the rep is always "William from Biodance," for example never "William from the agency." That means the store relationship is built directly between your brand and the retail team, so the equity of every visit, training, and event belongs to you. It's the difference between hiring a third party and gaining a true extension of your brand.

Most field agencies work with 20- 30+ brands at once. Bright Beauty Connect is bespoke: a select curated roster of brand partners with dedicated, white-label teams that present as the brand, never the agency, and are never shared between competitors in the same retailer.

BBC is also the only agency with full custom mobile education studios for every brand partner (included in hourly pricing), the only US field and education team specializing in Global Beauty (K-Beauty, J-Beauty, C-Beauty), the only agency with fully transparent pricing ($62–$68/hour, no hidden fees), and the only one whose founder came up on the actual beauty sales floor , 17 years with luxury brands including Trish McEvoy and Laura Mercier.

Bright Beauty Connect has worked with over 50+ brands and is the agency behind the iconic retail rise of both RMS Beauty and OGEE. BBC’s client roster includes leading K-Beauty brands like Biodance, as well as Bubble Skincare, Snif, Dermaflash, Skin Fix, Personal Day, Vintner’s Daughter and many more.

A mobile education studio is a fully custom, brand-built training experience that Bright Beauty Connect brings directly onto the Sephora and Ulta selling floor; bringing the brand to life where associates actually sell, for dramatically better training retention than a PDF or back-room briefing. BBC is the only agency offering full custom mobile education studios for every brand partner, and they're included in the hourly pricing at no extra cost.

Yes — Bright Beauty Connect is the only US field and education team offering fully bilingual education studios, currently built in Korean, French, Spanish, and English, with the ability to build in any language a brand needs. For Global Beauty brands — K-Beauty, J-Beauty, C-Beauty, and beyond — that means founder stories, ingredient philosophies, and routines are taught authentically and translated for the American selling floor. It's one reason leading K-Beauty brands like Biodance trust BBC in US retail.

The Talent Network by Bright Beauty Connect is the first integrated beauty retail talent marketplace and field team operating system. Beauty brands use it to discover and hire field talent, build a custom education with product training and quizzes, schedule and manage shifts with live clock-ins, collect real time day of shift recaps with sales and photos, and report on retail ROI with deep dive sales analytics — in one platform.

The difference is at the agency the entire day to day managing of the team, field strategy, education roll outs, rep coaching, etc is done by the BBC team. We like to say one is having the race car handbuilt by experts for your and the other is being given the parts and an operating manual.

Bright Beauty Connect was founded by Susannah Dellinger, the only founder and CEO among US beauty field agencies who came up on the actual beauty sales floor. Over 17 years with luxury brands including Trish McEvoy and Laura Mercier, she went from behind the counter, to traveling the country 48 weeks a year training retailers in stock rooms before store opening, to leading six-figure single-day events and speaking on stages for 500+ people. She has truly bled in her heels on the marble floors of the very retailers her teams are now in. She built BBC because no agency delivered what brands actually needed: a field team that feels like a true extension of the brand, not a third party.